Feature Article #1

What are Social Sites?

You may be asking the question, what is all this talk about social sites and exactly what are social sites?
In Wikipedia.com, social media describes “the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can come in a variety of forms, including text, images, audio, […]

R. Scott Hall | October 20th, 2008 | Continued

Feature Article #2

Social Media Sites, An Effective Way To Drive Web Traffic To Your Site

Launching and sustaining an existence on social sites, has evolved into an effective way to promote products and drive traffic to websites.  Social internet media advertising and other Web 2.0 technologies are giving a new approach to internet marketing.
There are many terms for this type of web promotion, including social network marketing and social media […]

R. Scott Hall | October 16th, 2008 | Continued

Feature Article #3

What is Social Media Optimization and How Can I Do It?

Social media optimization is one of the primary online marketing strategies you need to know–and it’s getting more important every day. It is a catch-all term for making your pages more visible in social media searches and easier to link to.
It also refers to making your content easier to distribute via other websites, in […]

R. Scott Hall | October 13th, 2008 | Continued

Feature Article #4

Which Search Engine Marketing Blog Should I Read?

A good blog, if you read it often enough can be every bit as informative as a textbook–and usually a whole lot more fun (not to mention more readable). A good search engine marketing blog is actually better than a textbook, since search engines are changing how they do things all the time. (Google, for […]

R. Scott Hall | October 10th, 2008 | Continued

Feature Article #5

Customer Marketing

Customer marketing, also known as relationship marketing, is a key strategy in many internet marketers’ plans. It is especially important in Web 2.0 marketing, as Web 2.0 is all about conversation and relationship.
Many IMmers focus heavily on customer marketing. One of the most common phrases you’re likely to hear in the internet marketing community is […]

R. Scott Hall | October 9th, 2008 | Continued

About this Site

Hello, I am a Senior Director for Social Media and Content at the second largest internet and web video infrastructure provider in the United States, based in New York, NY.  Some of our global clients include YouTube, Libsyn, Microsoft and Facebook, just to name a few.  The purpose of this blog is to pummel you with valuable […]

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Other Recent Articles

Hiring an Internet Marketing Consultant or Online Marketing Consultant: Dos and Don’ts

October 8th, 2008 • R. Scott Hall • 0 comments • Related • Filed Under

Hiring an internet marketing consultant can be a daunting task. How do you find your potential online marketing consultants, and how do you separate the good from the bad? Here are some dos, don’ts, and red flags to pay attention to.

Don’t hire someone who guarantees you the top spot on Google’s search engine results page. As attractive as this promise may sound at first, it’s just not something that can be realistically guaranteed. Not only does Google’s search engine algorithm contain many factors unknown to anybody that doesn’t work for Google (and probably to most of its employees, as well), but this algorithm is updated once every month.

Add to this the fact that there are plenty of other people competing for that top spot, and you’ll start to understand why this kind of guarantee is something only used by fly-by-nighters.

4 Social Media Strategies to Help You Earn an Income Online With Web 2.0 Marketing

October 7th, 2008 • R. Scott Hall • 0 comments • Related • Filed Under

Grumble all you want about how “Web 2.0 is just a hyped-up name for what’s already there”. The fact that Web 2.0 marketing is different from the internet marketing of five years ago. Web 2.0 involves lots of conversations and interaction between users, so it’s best to have several social media strategies if you want to earn an income online.

Participate in the multimedia aspect of the internet. People respond to pictures and video more quickly than they respond to written word. You don’t have to be a photographer or a movie producer to take advantage of this.

Take all the photos you have on your website or blog–you should have at least a few (there are plenty of places to get public-use photos for cheap or free). Now, share them! Put them up on Flickr, tag them with appropriate keywords, and link them back to your site.

Gaining Trust and Building Value on Social Media Sites

October 6th, 2008 • R. Scott Hall • 0 comments • Related • Filed Under

Using social media sites to create links and drive traffic to websites is one of the top online marketing strategies in today’s “Web 2.0”. Here are a few tips on how to make this work for you.

Create a good profile. A good profile is the foundation of your social media marketing strategy. You’ll need to establish value and trustworthiness to get the most out of social sites, so make sure you pay special attention to your profile.

Go ahead and fill out every field in your profile form. This is in part so that you’ll be a valuable member of your social media site, and not just a marketer promoting a marketing campaign. If you saw that someone’s profile had little more than a description of how they really liked the kinds of things they sold, and little to nothing about who they were or what they had to offer, would you trust it or find it valuable?

Social Marketing Tips for Facebook

October 5th, 2008 • R. Scott Hall • 0 comments • Related • Filed Under

With over 80 million users worldwide, Facebook should be leveraged by anyone involved in online marketing. Here are some social marketing tips for utilizing the web’s largest social networking site.
Starting your own Facebook Group is a great way to start social marketing. Groups make it easy to interact with others. They’re also great because of the content you can upload–such as photos and videos–and the content management systems, such as discussion boards and the “comment wall”.

Groups do require a little bit of management. As your group grows bigger, it becomes easy for the group to lose focus. Spam becomes a problem after a certain growth level. This is nothing you can’t overcome, if you’ll just spend a bit of time tending your Facebook Group. Have some sort of screening process for new members, and make sure to post regularly, to keep going with direction and focus.

Social Media Traffic for Your Blog, Part 2

October 2nd, 2008 • R. Scott Hall • 0 comments • Related • Filed Under

Digg is probably another must-have for your row of buttons.  Digg is the most-visited, most-used social bookmarking site out there.  Appearing on the site’s front page can get you literally millions of hits–but you don’t have to shoot for the front page to really make some money.

What you want to do is get enough people to add a positive vote to your site, that you get listed in your niche on Digg.  To do this, you need something other than what Sociable supplies (although you should use that one, too.)  A “Digg It” button allows people to quickly add a vote to your site–a vote that can help push you up in Digg’s rankings.

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