Feature Article #1
What are Social Sites?
You may be asking the question, what is all this talk about social sites and exactly what are social sites?
In Wikipedia.com, social media describes “the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can come in a variety of forms, including text, images, audio, […]
R. Scott Hall | October 20th, 2008 | Continued
Feature Article #2
Social Media Sites, An Effective Way To Drive Web Traffic To Your Site
Launching and sustaining an existence on social sites, has evolved into an effective way to promote products and drive traffic to websites. Social internet media advertising and other Web 2.0 technologies are giving a new approach to internet marketing.
There are many terms for this type of web promotion, including social network marketing and social media […]
R. Scott Hall | October 16th, 2008 | Continued
Feature Article #3
What is Social Media Optimization and How Can I Do It?
Social media optimization is one of the primary online marketing strategies you need to know–and it’s getting more important every day. It is a catch-all term for making your pages more visible in social media searches and easier to link to.
It also refers to making your content easier to distribute via other websites, in […]
R. Scott Hall | October 13th, 2008 | Continued
Feature Article #4
Which Search Engine Marketing Blog Should I Read?
A good blog, if you read it often enough can be every bit as informative as a textbook–and usually a whole lot more fun (not to mention more readable). A good search engine marketing blog is actually better than a textbook, since search engines are changing how they do things all the time. (Google, for […]
R. Scott Hall | October 10th, 2008 | Continued
Feature Article #5
Customer Marketing
Customer marketing, also known as relationship marketing, is a key strategy in many internet marketers’ plans. It is especially important in Web 2.0 marketing, as Web 2.0 is all about conversation and relationship.
Many IMmers focus heavily on customer marketing. One of the most common phrases you’re likely to hear in the internet marketing community is […]
R. Scott Hall | October 9th, 2008 | Continued
About this Site
Hello, I am a Senior Director for Social Media and Content at the second largest internet and web video infrastructure provider in the United States, based in New York, NY. Some of our global clients include YouTube, Libsyn, Microsoft and Facebook, just to name a few. The purpose of this blog is to pummel you with valuable […]

